{"id":2189,"date":"2019-12-03T23:09:36","date_gmt":"2019-12-03T22:09:36","guid":{"rendered":"https:\/\/www.ideology.sk\/?page_id=2189"},"modified":"2023-10-10T11:44:53","modified_gmt":"2023-10-10T09:44:53","slug":"about","status":"publish","type":"page","link":"https:\/\/www.ideology.sk\/en\/about\/","title":{"rendered":""},"content":{"rendered":"<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Krist\u00edna a Popa\u0159: By\u0165 s\u00fa\u010das\u0165ou pr\u00edbehu\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/3KD6ROmKTv0?start=202&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-wrapper\"><\/div>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">We grew up as strategists in advertising agencies, we both studied sociology, we started to use it practically through brands. <mark> Communication strategy<\/mark> however, it is never a goal, it is only a means, a guide to the creation of the brand itself - the bearer of meaning. And so we offer not only strategic services but also their expression <mark>in image, word, experience.<\/mark> We make logos, flyers, websites, any kind of brand expression, and in addition to aesthetics, we never forget the purpose. <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-wrapper\"><\/div>\n\n\n<div class=\"wp-block-columns eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex eplus-styles-uid-a6460b\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-larger-font-size eplus-wrapper\"><strong>Our Story<\/strong><\/p>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper translation-block\">Ideology <em>by<\/em> The Parents, <mark>Krist\u00edna P\u0159evr\u00e1til Alexy<\/mark> and <mark>Jan P\u0159evr\u00e1til<\/mark>: partners, wife and husband, parents, humans. It's been ten years since we decided to work freely. Until then, we sold part of our personal freedom for the security of wage. At that time our son was born, we lived in a\u00a0rented flat, the remains of economic crisis were in the air. Our decision didn't look reasonable<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignleft has-nested-images columns-2 eplus-wrapper wp-block-gallery-1\"><figure class=\"wp-block-image size-medium eplus-wrapper eplus-styles-uid-f00f35\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-id=\"4706\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-300x300.jpg\" alt=\"\" class=\"wp-image-4706\" srcset=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-300x300.jpg 300w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-1024x1024.jpg 1024w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-150x150.jpg 150w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-768x768.jpg 768w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-1536x1536.jpg 1536w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-12x12.jpg 12w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-600x600.jpg 600w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5-375x375.jpg 375w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-5.jpg 2047w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-medium eplus-wrapper eplus-styles-uid-a745a4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-id=\"4707\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-300x300.jpg\" alt=\"\" class=\"wp-image-4707\" srcset=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-300x300.jpg 300w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-1024x1024.jpg 1024w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-150x150.jpg 150w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-768x768.jpg 768w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-1536x1536.jpg 1536w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-12x12.jpg 12w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-600x600.jpg 600w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4-375x375.jpg 375w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-4.jpg 2047w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/figure>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">We didn't even have a breathtaking business plan. We've had experience in advertising, research and related fields. We both studied sociology and over the years of employment we've established ourselves as strategists. Nicely said, we were highly specialized. Badly said, we found ourselves in the very center of the so-called bullshit jobs (we recommend the book by anthropologist and anarchist David Graeber).<\/p>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">The work we did in our jobs was often useless at best, harmful at worst. And yet (or precisely because) that we worked for well-known names and brands. At this point in our story, a completely different turning point would suit better. It would be beautifully easy to write: and so we started baking bread \u00b4cause bread is tangible and feeds people. That didn't happen.<\/p>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper translation-block\">Up to these days we mainly sell intellect and its aesthetic portrayals. And we try to close the gap arisen in the conflict between our own punk and highly perceptive selves and the shallow market segment called marketing and advertising. We call it <mark>meaning-making<\/mark>, <mark>the creation of meaning<\/mark>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignright has-nested-images columns-default eplus-wrapper wp-block-gallery-2\"><figure class=\"wp-block-image size-medium eplus-wrapper eplus-styles-uid-c302d6\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-id=\"4709\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-300x300.jpg\" alt=\"\" class=\"wp-image-4709\" srcset=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-300x300.jpg 300w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-1024x1024.jpg 1024w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-150x150.jpg 150w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-768x768.jpg 768w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-1536x1536.jpg 1536w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-12x12.jpg 12w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-600x600.jpg 600w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1-375x375.jpg 375w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-1.jpg 2047w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-medium eplus-wrapper eplus-styles-uid-a745a4\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" data-id=\"4722\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-300x300.jpg\" alt=\"\" class=\"wp-image-4722\" srcset=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-300x300.jpg 300w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-1024x1024.jpg 1024w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-150x150.jpg 150w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-768x768.jpg 768w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-1536x1536.jpg 1536w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-12x12.jpg 12w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-600x600.jpg 600w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3-375x375.jpg 375w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-3.jpg 2047w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/figure>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">We don't disguise marketing into nicer clothes. We rather shout out the famous \"the king is naked!\" but in that nudity we also see realization. Limited only by ability of imagination. We're building our own segment because we didn't fit into any other. And we're free in it as anything goes (we recommend the philosopher of science P. K. Feyerabend).<\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">We create the meaning of things, events, people, decisions and we look for it again and again ourselves, too. We also look for specific expressions, through photography, text, image, video, event, any other meaningful totem. We remain absorbed in that variety, we aren't bored. There's not much we cling to, so we can't lose much. We don't lose ourselves, on the contrary, we always find our new dimensions.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium eplus-wrapper eplus-styles-uid-b0a2e0\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-300x300.jpg\" alt=\"\" class=\"wp-image-4708\" srcset=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-300x300.jpg 300w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-1024x1024.jpg 1024w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-150x150.jpg 150w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-768x768.jpg 768w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-1536x1536.jpg 1536w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-12x12.jpg 12w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-600x600.jpg 600w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6-375x375.jpg 375w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/WEB-2023-6.jpg 2047w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">We've had no rocket success. Nor can it be said we're doing better over time due to our patient work. It's quite possible that the category of success in its standardized form doesn't apply to us, at all. As we find out, nothing of a standardized form applies to us. And the journey of our perfectly out-of-the-box son confirmes that, too.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper translation-block\">We call ourselves Ideology and for us ideology is no evil, but a construct of meaning, plot or story. People have given the world meaning since ancient times. We live the same way. We live stories and we are full of contradictions. It may not look like rational decision, but that doesn't mean it's wrong. Progress for us isn't some  ultimate deliberation from stories, but rather <mark>awareness of the story and its boundaries<\/mark>.<\/p>\n\n\n\n<p class=\"has-regular-font-size eplus-wrapper\">We can relate to the image of legendary Phoenix. A fiery bird that always reappears out of its own ashes. We're not afraid to burn. We have been decomposed into the smallest indivisible parts, into ashes, so many times, that we find strength in it. What's indivisible cannot be divided, that's certain. That's is exactly how we want to go on. Search for gravitational moments, concentrated meaning, experience and play with it in all its (un-)imaginable forms. In our case, we didn't arrive at a different business plan, yet.<\/p>\n<\/div>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-wrapper\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/k-j.png\" alt=\"\" class=\"wp-image-4697\" style=\"width:200px;height:168px\" width=\"200\" height=\"168\" srcset=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/k-j.png 800w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/k-j-300x252.png 300w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/k-j-768x645.png 768w, https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/01\/k-j-14x12.png 14w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer eplus-wrapper\"><\/div>\n\n\n\n<p class=\"has-text-align-center eplus-wrapper translation-block\"><strong>The Parents, s.r.o.<\/strong>, <br>Janotova 6, 841 04 Bratislava, Slovak Republic<br>ID: 48096491, TAX ID: 212005072<\/p>\n\n\n\n<div style=\"min-height:400px\" data-map-attr=\"\/qaddress\/q:\/qJanotova 6, 841 04 Bratislava\/q||\/qlat\/q:\/qundefined\/q||\/qlng\/q:\/qundefined\/q||\/qskin\/q:\/qstandard\/q||\/qzoom\/q:\/q12\/q||\/qiconSize\/q:\/q36\/q||\/qmapTypeControl\/q:\/qtrue\/q||\/qzoomControl\/q:\/qtrue\/q||\/qstreetViewControl\/q:\/qtrue\/q||\/qfullscreenControl\/q:\/qtrue\/q\" class=\"wp-block-coblocks-map\"><iframe title=\"Google Map\" style=\"width:100%;min-height:400px\" src=\"https:\/\/www.google.com\/maps?q=Janotova%206%2C%20841%2004%20Bratislava&amp;output=embed&amp;hl=sk-SK&amp;z=12\" frameborder=\"0\"><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>Vyr\u00e1stli sme ako strat\u00e9govia v reklamn\u00fdch agent\u00farach, obaja sme vy\u0161tudovali sociol\u00f3giu, cez zna\u010dky sme ju za\u010dali prakticky vyu\u017e\u00edva\u0165. Komunika\u010dn\u00e1 strat\u00e9gia v\u0161ak nikdy nie je cie\u013e, je to len prostriedok, usmernenie k tvorbe samotnej zna\u010dky &#8211; nosite\u013eky v\u00fdznamu. A tak pon\u00fakame nie len strategick\u00e9 slu\u017eby ale&hellip; <a class=\"read-more\" href=\"https:\/\/www.ideology.sk\/en\/about\/\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2189","page","type-page","status-publish","hentry"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/pages\/2189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":34,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/pages\/2189\/revisions"}],"predecessor-version":[{"id":5150,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/pages\/2189\/revisions\/5150"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}