Sme zvyknut\u00ed \u00eds\u0165 za tzv. intu\u00edciou, nasledova\u0165 pocit, resp. s\u00fabor\nna\u0161ich vlastn\u00fdch predst\u00e1v o tom, \u010do pova\u017eujeme je spr\u00e1vne. Neuvedomujeme si pritom, \u017ee to \u010do pova\u017eujeme za spr\u00e1vne je iba odraz\ntoho, \u010do vid\u00edme naj\u010dastej\u0161ie alebo toho, \u010do m\u00e1me najrad\u0161ej. <\/p>\n\n\n\n\n\n\n\n
Ke\u010f mana\u017e\u00e9r riadi zna\u010dku, \u010dasto nech\u00e1va rozhodn\u00fa\u0165 \u201epocit\u201c – ke\u010f na\npocit nem\u00e1 odvahu, nech\u00e1 to na \u201erozum\u201c \u2013 teda na fokusov\u00fa skupinu\ns respondentami, ktor\u00ed zas len maj\u00fa \u201epocit\u201c, ale je to na papieri\na v grafe! To u\u017e je rozumn\u00e9! <\/p>\n\n\n\n
T\u00e1to tendencia vidie\u0165 veci z perspekt\u00edvy, ktor\u00e1 je najviac\nroz\u0161\u00edren\u00e1, vidite\u013en\u00e1, alebo n\u00e1m bytostne zn\u00e1ma nie je sama o sebe chybn\u00e1. Pri strategickej pr\u00e1ci je v\u0161ak potrebn\u00e9 vykro\u010di\u0165 \u010falej, do nepohody, do\nneistoty a nezn\u00e1ma. \u010casto to znamen\u00e1 \u00eds\u0165 za hranice tzv. norm\u00e1lneho \u2013 \u010do\nale znamen\u00e1 norm\u00e1lne?<\/p>\n\n\n\n
Od mala sme vychov\u00e1van\u00ed tak, aby sme dok\u00e1zali robi\u0165 veci ako sa predpoklad\u00e1, tak ako ostatn\u00ed, alebo presnej\u0161ie – \u010do najbli\u017e\u0161ie akejsi norme. Ak budeme nasledova\u0165 \u010do sa v\u0161eobecne o\u010dak\u00e1va, budeme \u00faspe\u0161n\u00ed. Chceme by\u0165 \u010do najviac norm\u00e1lni, \u010do neznamen\u00e1, \u017ee nem\u00e1me t\u00fa\u017ebu by\u0165 v\u00fdnimo\u010dn\u00ed, to v\u00f4bec nie. Len v\u00fdnimo\u010dn\u00ed chceme by\u0165 \u201ev r\u00e1mci normy\u201c \u2013 teda na pomyslenom spolo\u010densky schv\u00e1lenom rebr\u00ed\u010dku. Toto uva\u017eovanie je fajn pre reprodukciu kult\u00fary a spolo\u010denskej\n\u0161trukt\u00fary, napokon preto je tak ve\u013emi roz\u0161\u00edren\u00e9. Norm\u00e1lnos\u0165 ale neprospieva strategick\u00fdm rozhodnutiam. <\/p>\n\n\n\n
Odstup spolo\u010densk\u00fdch vied n\u00e1m umo\u017e\u0148uje vidie\u0165 \u0161ir\u0161ie s\u00favislosti,\nodosobni\u0165 sa od na\u0161ich rozhodnut\u00ed a prich\u00e1dza\u0165 s nov\u00fdm, nepoznan\u00fdm poh\u013eadom\nna vec. Potrebujeme si pomenova\u0165 \u010do sa v danom \u010dase a priestore\npova\u017euje za norm\u00e1lne a \u010do z toho je mo\u017en\u00e9 zmeni\u0165. Potrebujeme vedie\u0165 ako vznik\u00e1 norma, kto ju zav\u00e1dza a ako sa\nroz\u0161iruje. A popri tom potrebujeme ma\u0165 neust\u00e1le odstup od seba sam\u00e9ho \u2013 lebo\nv\u0161etci sme len akt\u00e9ri u\u017e rozohranej hry, akoko\u013evek sa sna\u017e\u00edme by\u0165 jej div\u00e1kmi. <\/p>\n\n\n\n
V\u017edy ma prekvap\u00ed, ke\u010f po\u010d\u00favam ako je marketing ekonomick\u00e1 discipl\u00edna \u2013 ok je s\u00fa\u010das\u0165ou obchodn\u00fdch vz\u0165ahov \u2013 beriem. Omnoho viac je v\u0161ak s\u00fa\u010das\u0165ou spolo\u010densk\u00e9ho a \u013eudsk\u00e9ho sveta. A odosobni\u0165 sa od tohto sveta sa d\u00e1, iba ak sme ochotn\u00ed \u00eds\u0165 von z komfortnej z\u00f3ny n\u00e1\u0161ho be\u017en\u00e9ho a ve\u013emi osobn\u00e9ho uva\u017eovania a vn\u00edmania vec\u00ed. Na chv\u00ed\u013eu sa zbavi\u0165 norm\u00e1lnosti. <\/p>\n\n\n\n
Mohli by ste namieta\u0165, \u017ee s\u00fa zna\u010dky, ktor\u00e9 programovo reprezentuj\u00fa\nstabilitu \u2013 teda norm\u00e1lnos\u0165. V tom pr\u00edpade predsa mus\u00ed sta\u010di\u0165 zdrav\u00fd\nsedliacky rozum. Nesta\u010d\u00ed. <\/p>\n\n\n\n
Ako sa menia \u013eudsk\u00e9 predstavy a o\u010dak\u00e1vania oh\u013eadne stability a bezpe\u010dia? Naozaj \u013eudia c\u00edtia istotu tam, kde ju c\u00edtili pre desiatim rokmi? A kde ju bud\u00fa vidie\u0165 o x rokov? Vieme poveda\u0165, \u010do dnes reprezentuje stabilitu naj\u010dastej\u0161ie? Je to konformn\u00e1 rodina na gau\u010di, alebo sk\u00f4r individu\u00e1lna ka\u017edodenn\u00e1 rutina? E\u0161te ned\u00e1vno bola za istotu, teda za to \u201enorm\u00e1lne\u201c pova\u017eovan\u00e9, \u017ee \u0161t\u00e1t sa postar\u00e1. Veria tomu \u013eudia dnes? \u010co pre nich predstavuje nov\u00fa istotu? \u010co ke\u010f je nov\u00e1 istota omnoho viac v komunite, ktor\u00e1 zdie\u013ea rovnak\u00fd probl\u00e9?. Alebo v sieti vz\u0165ahov, ktor\u00e9 n\u00e1s podr\u017eia. <\/p>\n\n\n\n
Pred t\u00fdm, ne\u017e sa rozhodnete na z\u00e1klade svojho pocitu, intu\u00edcie, \u010di sedliackeho rozumu, zv\u00e1\u017ete aspo\u0148 na moment, \u010di toto rozhodnutie nie je len odrazom v\u00e1\u0161ho vlastn\u00e9ho mal\u00e9ho sveta v\u00fdznamov. Jedn\u00e9ho dieliku z omnoho komplexnej\u0161ej sklada\u010dky. <\/p>\n\n\n\n
A e\u0161te jedna vec \u2013 dajte \u0161ancu nenorm\u00e1lnemu. \u013dahko sa toti\u017e m\u00f4\u017ee sta\u0165, \u017ee to je \u201eiba\u201c inovat\u00edvne. <\/p>","protected":false},"excerpt":{"rendered":"
Sme zvyknut\u00ed \u00eds\u0165 za tzv. intu\u00edciou, nasledova\u0165 pocit, resp. s\u00fabor na\u0161ich vlastn\u00fdch predst\u00e1v o tom, \u010do pova\u017eujeme je spr\u00e1vne. Neuvedomujeme si pritom, \u017ee to \u010do pova\u017eujeme za spr\u00e1vne je iba odraz toho, \u010do vid\u00edme naj\u010dastej\u0161ie alebo toho, \u010do m\u00e1me najrad\u0161ej.<\/p>","protected":false},"author":3,"featured_media":2890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[70,69,72,68,66,67,71],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-inovacia","tag-intuicia","tag-komfortna-zona","tag-nenormalne","tag-norma","tag-normalne","tag-svet-vyznamov"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ideology.sk\/wp-content\/uploads\/2021\/03\/011.jpg","_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":0,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media\/2890"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}