[278 slov, 70 sek\u00fand]<\/p>\n\n\n\n
Dni, ke\u010f sme medzi marketing a reklamu d\u00e1vali \u201erovn\u00e1 sa\u201c, s\u00fa d\u00e1vno pre\u010d. Verejn\u00fd priestor je zahlten\u00fd reklamou a internet dal \u013eu\u010fom mo\u017enos\u0165 priamo so zna\u010dkou interagova\u0165 \u2013 te\u0161i\u0165 a br\u00e1ni\u0165 sa jej, konzumova\u0165 ju, spoluvytv\u00e1ra\u0165 ju, aj ju otvorene hejtova\u0165. Nem\u00e1 viac zmysel veri\u0165 tomu, \u017ee reklama v telev\u00edznom spote sama pohne \u013eu\u010fmi. No pre biznis to nie je limit ale pr\u00edle\u017eitos\u0165 robi\u0165 veci lep\u0161ie, s oh\u013eadom na skuto\u010dn\u00e9 t\u00fa\u017eby \u013eud\u00ed. Pre t\u00fdch, ktor\u00ed sa venuj\u00fa zna\u010dke, je to priestor pre skuto\u010dn\u00fa spolupr\u00e1cu.<\/p>\n\n\n\n
Ak od agent\u00far (\u010di kreat\u00edvcov v\u00f4bec) o\u010dak\u00e1vame z\u00e1zra\u010dn\u00e9 rie\u0161enia, ktor\u00e9 prines\u00fa n\u00e1hly zvrat v predaji, je to naivn\u00e9 a vlastne nef\u00e9rov\u00e9, a v neposlednom rade – je to prekonan\u00fd m\u00fdtus. Hlavne preto, \u017ee marketing aj reklama samotn\u00e1 viac nie je len o kreat\u00edvnom nadan\u00ed, ale najm\u00e4 o schopnosti prec\u00edti\u0165, porozumie\u0165 a pom\u00f4c\u0165.<\/p>\n\n\n\n
Neznamen\u00e1 to ni\u010d in\u00e9 ako skuto\u010dne spolupracova\u0165, nie predstiera\u0165 partnerstvo (kv\u00f4li mesa\u010dn\u00e9mu pau\u0161\u00e1lu na strane agent\u00fary alebo v\u00fdkazom vo\u010di mana\u017ementu na strane klienta). Partnerstvo treba vytv\u00e1ra\u0165, udr\u017eiava\u0165 a povzbudzova\u0165 \u2013 teda skuto\u010dne \u201e\u017ei\u0165 partnersky\u201c. Ak h\u013ead\u00e1me \u013eud\u00ed na marketing (kolegov do t\u00edmu), \u010di agent\u00faru (kolegov na druh\u00fa stranu ekonomick\u00e9ho vz\u0165ahu dod\u00e1vate\u013e \/ odberate\u013e), potom ich mus\u00edme naozaj vn\u00edma\u0165 ako partnerov. Nie g\u00e9niov, ktor\u00ed maj\u00fa z klob\u00fakov vy\u0165ahova\u0165 z\u00e1zra\u010dn\u00e9 rie\u0161enia, ale \u013eud\u00ed ochotn\u00fdch a schopn\u00fdch \u017ei\u0165 probl\u00e9mom zna\u010dky. Je to z\u00e1v\u00e4zok absolvova\u0165 spolu \u201eups & downs\u201c, robi\u0165 z\u00e1rove\u0148 chyby aj dobr\u00e9 veci, ale vydr\u017ea\u0165 spolu tvori\u0165 zna\u010dku: teda vytrva\u0165 v presved\u010den\u00ed, \u017ee to pre \u013eud\u00ed bude ma\u0165 zmysel. Fakt u\u017e je \u010das presta\u0165 prem\u00fd\u0161\u013ea\u0165 o \u201ev\u00fdbere dod\u00e1vate\u013ea\u201c a namiesto toho \u201evybera\u0165 dlhodob\u00e9ho partnera.\u201c <\/p>\n\n\n\n
Tender je legit\u00edmnym h\u013eadan\u00edm najlep\u0161ieho rie\u0161enia medzi mno\u017estvom\npon\u00fak, no nem\u00e1 zmysel h\u013eada\u0165 najlep\u0161iu reklamu. M\u00e1 zmysel h\u013eada\u0165 si k sebe\n\u013eud\u00ed, ktor\u00ed s\u00fa ochotn\u00ed pom\u00e1ha\u0165 na z\u00e1klade hlbok\u00e9ho porozumenia.<\/p>","protected":false},"excerpt":{"rendered":"
[278 slov, 70 sek\u00fand] Dni, ke\u010f sme medzi marketing a reklamu d\u00e1vali \u201erovn\u00e1 sa\u201c, s\u00fa d\u00e1vno pre\u010d. Verejn\u00fd priestor je zahlten\u00fd reklamou a internet dal \u013eu\u010fom mo\u017enos\u0165 priamo so zna\u010dkou interagova\u0165 \u2013 te\u0161i\u0165 a br\u00e1ni\u0165 sa jej, konzumova\u0165 ju, spoluvytv\u00e1ra\u0165 ju, aj ju otvorene hejtova\u0165. Nem\u00e1 viac zmysel… Read more<\/a><\/p>","protected":false},"author":2,"featured_media":2896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[137,21,135,138,136],"class_list":["post-2278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-dodavatel-odberatel","tag-marketing","tag-partnerstvo","tag-reklama","tag-tender"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ideology.sk\/wp-content\/uploads\/2021\/03\/017.jpg","_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=2278"}],"version-history":[{"count":0,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/2278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media\/2896"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=2278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/categories?post=2278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/tags?post=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}