[490 slov, 123 sek\u00fand]<\/p>\n\n\n\n
Iba m\u00e1lo vec\u00ed po\u010das predvolebnej kampane n\u00e1s na\u0161tvalo tak, ako n\u00e1vrhy mark\u00e9terov aby si \u013eudia na Facebookov\u00e9 profilovky ned\u00e1vali r\u00e1miky s pre\u0161krtnut\u00fdmi swastikami.<\/p>\n\n\n\n\n\n\n\n
Nekritizujeme marketingov\u00e9 poznanie, ak tvrd\u00ed, \u017ee upozor\u0148ovan\u00edm na negat\u00edvne veci, im, logicky, prid\u00e1vame na pozornosti. No, pros\u00edm, vysvetlite n\u00e1m, ako toto poznanie funguje vo chv\u00edli, ke\u010f je verejn\u00fd priestor okupovan\u00fd Kotlebovou „filantropiou \u20ac1488,-“ a pozdravom „Na str\u00e1\u017e!“? To naozaj chceme tvrdi\u0165, \u017ee pou\u017e\u00edva\u0165 pre\u0161krtnut\u00fd hakenkreuz na profilovke v tejto situ\u00e1cii zv\u00fdraz\u0148uje inak v\u0161eobecne nev\u00fdznamn\u00fa minikauzu skupiny dorastencov kdesi z Kysuckej vrchoviny?!<\/p>\n\n\n\n
\u00c1no, \u00falohou market\u00e9rov je pon\u00faka\u0165 \u013eu\u010fom n\u00e1stroj (kampa\u0148) na zdie\u013eanie pozit\u00edvneho v\u00fdznamu, no ten sa bez toho negat\u00edvneho vyjadruje \u0165a\u017eko. Nie, nie, priatelia. Tu sa nebav\u00edme o „znalosti h\u00e1kov\u00e9ho kr\u00ed\u017ea“ \u010di „zv\u00fdraz\u0148ovan\u00ed t\u00e9my fa\u0161izmu“. Tu sa, celkom v\u00e1\u017ene, rozpr\u00e1vame o legitimite pou\u017e\u00edvania jeho symboliky vo verejnom priestore „v plnej kr\u00e1se“ – bez pre\u0161krtnutia.<\/p>\n\n\n\n
V tomto kontexte sa nat\u00edska e\u0161te in\u00fd probl\u00e9m – zdanlivo akademick\u00fd, no v skuto\u010dnosti zase ve\u013emi praktick\u00fd. Mnoh\u00ed tla\u010dia cestu, \u017ee rozde\u013eova\u0165 \u013eud\u00ed na „my“ a „oni“ nikdy nie je spr\u00e1vny sp\u00f4sob ako h\u013eada\u0165 to spolo\u010dn\u00e9. S\u00fahlas, samozrejme. No vo v\u00fdznamovom svete to neplat\u00ed. Ak vo ve\u013ekom str\u00e1came z\u00e1kladn\u00e9 zhody na spr\u00e1vnom a nespr\u00e1vnom, h\u013eada\u0165 l\u00e1sku prest\u00e1va by\u0165 mo\u017en\u00e9, preto\u017ee aj ona sama str\u00e1ca kont\u00fary. Mus\u00edme nevyhnutne zdie\u013ea\u0165 v\u00fdznam „dobra“ a „zla“, mus\u00edme ma\u0165 jasn\u00fa hranicu medzi t\u00fdm, \u010do e\u0161te je spochybnite\u013en\u00e9 a o \u010dom sa u\u017e diskutova\u0165 nem\u00f4\u017ee. No fa\u0161isti t\u00fato hranicu menia, vytrvalo a konzistentne. To je v skratke rozdiel v pr\u00edstupe k nim (a ich podporovate\u013eom) ako \u013eu\u010fom, a k fa\u0161izmu ako syst\u00e9mu v\u00fdznamov v ideol\u00f3gii. K tomu prv\u00e9mu sa sn\u00e1\u010f d\u00e1 h\u013eada\u0165 cesta, presvied\u010da\u0165, vysvet\u013eova\u0165, zahanbova\u0165, alebo ch\u00e1pa\u0165 a meni\u0165. Naozaj ver\u00edme, \u017ee \u00e1no. No k druh\u00e9mu cesta nie je, tam patr\u00ed to pre\u0161krtunite. To je, konieckoncov, aj ten rozdiel: ke\u010f sa pova\u017euje\u0161 za nad\u010dloveka, si iba hlup\u00e1k, no ke\u010f predstavu nad\u010dloveka zdie\u013ea\u0161 \u010falej, \u0161\u00edri\u0161 zlo a poru\u0161uje\u0161 z\u00e1kon.<\/p>\n\n\n\n
Identita, pre\u017e\u00edvan\u00fd zmysel toho, kto sme, je postaven\u00e1 na bin\u00e1rnom k\u00f3de: na tom, \u010do n\u00e1s rob\u00ed nami (to dobr\u00e9), a \u010do n\u00e1s odcudzuje vo\u010di in\u00fdm (to zl\u00e9). V tomto pr\u00edpade sme \u013eudia a znamen\u00e1 to, \u017ee m\u00e1me \u013eudsk\u00e9 pr\u00e1va. A potom (ale iba za tejto podmienky) m\u00f4\u017eme by\u0165 aj nie\u010do in\u00e9, napr\u00edklad n\u00e1rod, odli\u0161n\u00fd od in\u00fdch n\u00e1rodov (akoko\u013evek je u\u017e toto samotn\u00e9 n\u00e1m osobne proti srsti). No ak sme najprv n\u00e1rod, a a\u017e potom m\u00e1me \u013eudsk\u00e9 pr\u00e1va, str\u00e1came to podstatn\u00e9: rovnos\u0165. Alebo naopak: ak by sme v takej situ\u00e1cii neboli pr\u00edslu\u0161n\u00edkmi n\u00e1roda (Slov\u00e1ci), univerz\u00e1lne \u013eudsk\u00e9 pr\u00e1va by sme za\u010dali pova\u017eova\u0165 za premenliv\u00e9. Toto nebezpe\u010die je obrovsk\u00e9.<\/p>\n\n\n\n
V nejakom zmysle to povedal aj jeden politik vo svojom volebnom spote: „Slov\u00e1 maj\u00fa svoj v\u00fdznam, nebojme sa za ne postavi\u0165.“ Slov\u00e1 a obrazy naozaj s\u00fa silou, ktor\u00e1 r\u00e1mcuje na\u0161e konanie, d\u00e1va mu opodstatnenie alebo ho zastavuje ako nespr\u00e1vne. Ve\u013ek\u00ed teoretici by povedali, \u017ee slov\u00e1, symboly a veci s\u00fa n\u00e1stroj moci. Preto, ak do priestoru pust\u00edme „Na str\u00e1\u017e!“ a tichu\u010dko sa mu prizer\u00e1me v domnen\u00ed, \u017ee ho priestor s\u00e1m akosi utop\u00ed, str\u00e1came v\u0161etci (nie len t\u00ed v h\u013ead\u00e1\u010diku fa\u0161istov) n\u00e1dej, \u017ee si budeme rovn\u00ed. Medzi „nami“ a „nimi“ jednoducho mus\u00ed st\u00e1\u0165 pre\u0161krtnut\u00e1 swastika, a to najm\u00e4 v \u010dase, ke\u010f fa\u0161isti zbieraj\u00fa body.<\/p>","protected":false},"excerpt":{"rendered":"
[490 slov, 123 sek\u00fand] Iba m\u00e1lo vec\u00ed po\u010das predvolebnej kampane n\u00e1s na\u0161tvalo tak, ako n\u00e1vrhy mark\u00e9terov aby si \u013eudia na Facebookov\u00e9 profilovky ned\u00e1vali r\u00e1miky s pre\u0161krtnut\u00fdmi swastikami.<\/p>","protected":false},"author":2,"featured_media":2900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[164,161,21,162,163,39,156,159],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-kampan","tag-marketeri","tag-marketing","tag-my-a-oni","tag-proti-fasizmu","tag-swastika","tag-volby","tag-volby-2020"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ideology.sk\/wp-content\/uploads\/2021\/03\/021.jpg","_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/2336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=2336"}],"version-history":[{"count":0,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/2336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=2336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/categories?post=2336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/tags?post=2336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}