{"id":2362,"date":"2020-04-27T18:53:12","date_gmt":"2020-04-27T16:53:12","guid":{"rendered":"https:\/\/www.ideology.sk\/?p=2362"},"modified":"2021-03-01T18:50:22","modified_gmt":"2021-03-01T17:50:22","slug":"manifest-marketingu-vedomeho","status":"publish","type":"post","link":"https:\/\/www.ideology.sk\/en\/2020\/04\/manifest-marketingu-vedomeho\/","title":{"rendered":"MANIFEST marketingu vedom\u00e9ho!"},"content":{"rendered":"<p class=\"has-small-font-size\">Je najvy\u0161\u0161\u00ed \u010das, \u017ee by marketi\u00e9ri so zna\u010dkou a reklamou intuit\u00edvne i nezodpovedne pracova\u0165 prestali. Je najvy\u0161\u0161\u00ed \u010das, aby vypr\u00e1zdnen\u00e9 procesy oddelen\u00ed svojich pracovn\u00fdch, marketingov\u00e9 sch\u00e9my plytk\u00e9 rovnako tak i v\u00fdrobu \u201en\u00e1padov\u201c p\u00e1sov\u00fa odmietli. Marketingu treba oslobodi\u0165 sa od ospros\u0165ovania a vyu\u017e\u00edvania povrchn\u00fdch vzorcov rovnako, ako sa tu i tam no st\u00e1le viac od nezmyseln\u00fdch zna\u010diek i reklamy aj \u013eudia, spotrebitelia oslobodzuj\u00fa.<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:13px\"><li>Od po\u010diatku vekov \u013eudsk\u00fd druh bdie v spolo\u010denstv\u00e1ch, ktor\u00e9 nesp\u00e1ja vypo\u010d\u00edtav\u00fd kalkul. Sp\u00e1ja ho v\u0161ak vedomie komunity, ktor\u00e9 vyjadruje tam kniha pravidiel posv\u00e4tn\u00fdch, tam totem, tam zase zna\u010dka. Tie tak v sebe v\u00fdznamu odovzd\u00e1vaj\u00fa, ktor\u00e9mu jest jeho d\u00f4le\u017eit\u00e9 miesto v marketingovej praxi odopieran\u00e9. Vo\u010di tomu sa staviame i to t\u00fa\u017eime zmeni\u0165!<\/li><li>\u013dudia ka\u017ed\u00e9ho veku, eduk\u00e1cie, d\u017eenderu \u010di n\u00e1rodn\u00e9ho sebaur\u010denia veci a produkty nekupuj\u00fa, le\u017e v\u00fdznamy s nimi r\u00f4znorodo poprep\u00e1jan\u00e9 spotreb\u00favaj\u00fa, i prispievaj\u00fa nimi k tvorbe a premene sebe vlastn\u00fdch ident\u00edt.<\/li><li>Marketing vedom\u00fd je vedom\u00fdm aj na strane marketi\u00e9ra, ktor\u00fd precitol \u0161tandardov svojho odboru a uzrel ideol\u00f3giu hlboko pod povrchom plytkej mat\u00e9rie zna\u010dky. Tak za\u010dal zna\u010dku hodnotn\u00fdm obsahom plni\u0165.<\/li><li>R\u00fdchly tie\u017e zvan\u00fd \u201efast\u201c marketing na neudr\u017eate\u013en\u00fdch rizik\u00e1ch parazituje a nevyu\u017e\u00edva vlastnej potencie prin\u00e1\u0161a\u0165 \u013eu\u010fom lep\u0161\u00ed svet. Naopak, len \u013eud\u00ed v osprostenom nevedom\u00ed udr\u017euje.<\/li><li>Vedomie konzumu i jeho d\u00f4sledkov v\u0161ak nie jest popret\u00edm radosti \u010di in\u00fdch pocitov so spotrebou spojen\u00fdch. Je opr\u00e1vnen\u00fdm a neut\u00edchaj\u00facim vyhodnocovan\u00edm \u017eivota ka\u017edodenn\u00e9ho v spolo\u010dnosti rizika ekologick\u00e9ho, zdravotn\u00e9ho, bezpe\u010dnostn\u00e9ho \u010di inak\u0161ieho.<\/li><li>Tak \u013eudia uzreli hranice svojej dosava\u010f nevedomej spotreby i sa vzopreli, a vyberaj\u00fa tam i tam, omnoho viac v\u0161ak uvedomelo ne\u017e kedys\u2019, s citom pre prostredie \u017eivotn\u00e9 \u010di svoju komunitu \u010di svojich bl\u00edzkych v mieste, ba aj s citom pre cel\u00fa rodinu.<\/li><li>\u010co marketing so zna\u010dkou robi\u0165 bude, to sa mu i jedna k jednej bude navraca\u0165. A tak i osprostievanie \u013eud\u00ed reklamou bude plodi\u0165 sprost\u00fdch konzumentov, a tak i osprostievanie voli\u010dov bude plodi\u0165 sprost\u00fdch voli\u010dov a politikov. Medzi reg\u00e1lom n\u00e1kupn\u00fdm a urnou volebnou toti\u017e rozdielu temer nieto.<\/li><li>No \u013eudia sprost\u00ed nie s\u00fa. Vedomie spotreby v sebe pestuj\u00fa rovnako ako marketi\u00e9ri, \u010do precitli z okov \u0161tandardov utopick\u00fdch. A tak ruku v ruke vedom\u00fd marketing a vedom\u00e1 spotreba svojho dejinn\u00e9ho v\u00ed\u0165azstva dospeje.<\/li><\/ul>\n\n\n\n<p class=\"has-small-font-size\">Vedom\u00ed si svojich schopnost\u00ed v marketingu, poklad\u00e1me za ned\u00f4stojn\u00e9 taji\u0165 na\u0161e n\u00e1zory a \u00famysly. Tu i teraz vyhlasujeme, \u017ee \u010do sa Krist\u00edna i Jan menujeme, na\u0161e ciele sa daj\u00fa dosiahnu\u0165 len zvrhnut\u00edm cel\u00e9ho doteraj\u0161ieho marketingov\u00e9ho riadenia. Nech sa teda tras\u00fa panuj\u00face triedy v marketingu a reklame pred revol\u00faciou vedomia. My nem\u00e1me \u010do strati\u0165, iba na\u0161e put\u00e1. <s>Doby\u0165<\/s> <s>dobi\u0165<\/s> doby\u0165 v\u0161ak m\u00f4\u017eeme cel\u00fd svet! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ideology.sk\/wp-content\/uploads\/2020\/04\/20200325-BC3A8396-1024x683.jpg\" alt=\"\" class=\"wp-image-2363\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Je najvy\u0161\u0161\u00ed \u010das, \u017ee by marketi\u00e9ri so zna\u010dkou a reklamou intuit\u00edvne i nezodpovedne pracova\u0165 prestali. Je najvy\u0161\u0161\u00ed \u010das, aby vypr\u00e1zdnen\u00e9 procesy oddelen\u00ed svojich pracovn\u00fdch, marketingov\u00e9 sch\u00e9my plytk\u00e9 rovnako tak i v\u00fdrobu \u201en\u00e1padov\u201c p\u00e1sov\u00fa odmietli. Marketingu treba oslobodi\u0165 sa od ospros\u0165ovania a vyu\u017e\u00edvania povrchn\u00fdch vzorcov rovnako,&hellip; <a class=\"read-more\" href=\"https:\/\/www.ideology.sk\/en\/2020\/04\/manifest-marketingu-vedomeho\/\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":2902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[171,172],"class_list":["post-2362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-manifest","tag-manifest-marketingu-vedomeho"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ideology.sk\/wp-content\/uploads\/2021\/03\/023.jpg","_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/2362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=2362"}],"version-history":[{"count":0,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/2362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media\/2902"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=2362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/categories?post=2362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/tags?post=2362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}