{"id":4960,"date":"2023-02-27T10:40:51","date_gmt":"2023-02-27T09:40:51","guid":{"rendered":"https:\/\/www.ideology.sk\/?p=4960"},"modified":"2023-02-27T11:00:08","modified_gmt":"2023-02-27T10:00:08","slug":"od-polyteizmu-k-vede-a-spat-k-znackam","status":"publish","type":"post","link":"https:\/\/www.ideology.sk\/en\/2023\/02\/od-polyteizmu-k-vede-a-spat-k-znackam\/","title":{"rendered":"From polytheism to science and back: to brands"},"content":{"rendered":"<p class=\"eplus-wrapper\">Nech to znie akoko\u013evek jednoducho, mysl\u00edm si, \u017ee challenge soci\u00e1lnej vedy, ktor\u00fdm dnes prech\u00e1dza, sa d\u00e1 zhrn\u00fa\u0165 asi takto: <\/p>\n\n\n\n<p class=\"eplus-wrapper\">mysleli sme, \u017ee je to cesta od tradi\u010dnej spolo\u010dnosti k modernite. Ot\u00e1zka, ktor\u00fa polo\u017eili postmodernisti po (alebo aj &#8222;pri&#8220;, tu a teraz!) mnoh\u00fdch katastrof\u00e1ch a zverstv\u00e1ch, ktor\u00e9 \u013eudia dok\u00e1zali stvori\u0165, znie &#8222;dp\u010d, fakt&#8220;? A mnoh\u00ed z nich nepriniesli odpove\u010f.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"eplus-wrapper\">\u010co sme si neuvedomili, alebo si len nechceme pripusti\u0165, je, \u017ee modernita vyvol\u00e1vala dojem, \u017ee ideme od polyteizmu k nejak\u00e9mu vedeck\u00e9mu monoteizmu (s pravdou s ve\u013ek\u00fdm P namiesto boha s ve\u013ek\u00fdm B).<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Teraz to vyzer\u00e1, \u017ee sme prist\u00e1li tam, kde sme vzlietli &#8211; pri polyteistickom termin\u00e1li &#8211; ktor\u00fd sa do s\u00fa\u010dasn\u00e9ho jazyka d\u00e1 prelo\u017ei\u0165 asi ako multiparadigmatick\u00e1 predstava vedy. Ide o to, \u017ee fundament\u00e1lne ot\u00e1zky o povahe Ja, sveta, v\u00fdznamu, pr\u00edrody, kult\u00fary a spolo\u010dnosti sa nedaj\u00fa zodpoveda\u0165 jednohlasne, pokia\u013e teda nen\u00e1jdeme krit\u00e9ri\u00e1 \u010di nejak\u00fa in\u00fa bytos\u0165 ne\u017e \u013eudsk\u00e9ho tvora, ktor\u00e1 by ich zodpovedala (&#8230; a aj vtedy by sme museli presved\u010di\u0165 sam\u00fdch seba, \u017ee to, \u010do n\u00e1m t\u00e1 bytos\u0165 hovor\u00ed, s\u00fahlas\u00ed s t\u00fdm, ako tomu rozumieme. Podobne ako sa p\u00fdtame boha, pre\u010do toto v\u0161etko dopustil.)<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Tu, v tomto bode, prich\u00e1dza t\u00e1 fascinuj\u00faca debata kde presne je demarka\u010dn\u00e1 l\u00ednia medzi (a) t\u00fdm, \u010do znamen\u00e1 \u013eudskos\u0165, \u013eudsk\u00e9 pr\u00e1va alebo sun\u00e1le\u017eitos\u0165, a z \u010doho ich odvodzova\u0165 (realistick\u00e1 predstava vedy, ktor\u00e1 m\u00e1 svoju kon\u0161tantu v &#8222;esencii&#8220;), ke\u010f\u017ee viac ne\u017e naliehavo potrebujeme dospie\u0165 a udr\u017eiava\u0165 t\u00fato z\u00e1kladn\u00fa, z\u00e1kladn\u00fa zhodu na tom, \u017ee \u013eudsk\u00fd \u017eivot je v\u017edy na prvom mieste; a z\u00e1rove\u0148 (b) udr\u017ean\u00edm my\u0161lienky nap\u013a\u0148aj\u00faceho \u017eivota tu a teraz, t.j. zachov\u00e1vania si viery, \u017ee \u017eivot v\u00f4bec m\u00e1 nejak\u00fd zmysel (nominalistick\u00e1 predstava vedy, mo\u017eno s p\u00e1r k\u00faskami hedonizmu, ktor\u00e1 m\u00e1 svoju kon\u0161tantu v aspo\u0148 trochu auton\u00f3mnom &#8222;v\u00fdzname&#8220;).<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Pri ruskej okup\u00e1cii Ukrajiny, klimatickej kr\u00edze, migra\u010dnej kr\u00edze, pand\u00e9mii, (post-)kolonializme, pokra\u010duj\u00facich rodov\u00fdch a rasov\u00fdch opresi\u00e1ch a pod. &#8211; nepr\u00edde mi prekvapiv\u00e9, \u017ee za\u017e\u00edvame n\u00e1rast \u010di n\u00e1vrat k marxistick\u00fdm predstav\u00e1m o esencialistickej soci\u00e1lnej vede. A klamal by som, ak by som povedal, \u017ee ich nev\u00edtam.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">No nemysl\u00edm si, \u017ee tie dve &#8211; kulturalistick\u00e1 a realistick\u00e1 veda &#8211; sa vylu\u010duj\u00fa, \u017ee stoja v konflikte so svojimi ide\u00e1lmi. Kulturalistick\u00e1 veda n\u00e1m v\u0161ak pripom\u00edna, \u017ee \u013eudia maj\u00fa t\u00fato n\u00e1dhern\u00fa potrebu a v\u00f4\u013eu c\u00edti\u0165 a myslie\u0165 a \u017ei\u0165 a zak\u00fa\u0161a\u0165 \u017eivot, a \u017ee to naozaj m\u00f4\u017ee a m\u00e1 by\u0165 nie\u010do, \u010do stoj\u00ed za oslavu. Nemali by sme to gumova\u0165 a nahr\u00e1dza\u0165 akousi jednotnou v\u00edziou perfektnej spolo\u010dnosti. Preto\u017ee k nej ned\u00f4jde tak \u010di onak, nie po p\u00e1de Habermasovej te\u00f3rie komunikat\u00edvneho konania \u010di dokonca v\u00f4bec po Weberovi, spred viac ako storo\u010dia.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Paradoxne, ten inherentne kulturalistick\u00fd sm\u00e4d po v\u00fdzname a zmysle plat\u00ed aj pre realistick\u00fa vedu. Preto\u017ee \u013eudsk\u00fd \u017eivot &#8211; a tie\u017e na\u0161a predstava prirodzenej, realistickej esencie, ktor\u00e1 je pravdiv\u00e1 aj bez toho, aby sme o nej v\u00f4bec mali \u0161ajnu &#8211; odkazuje na v\u00fdznam a zmysel pravdy v sebe samej, tak ako ju \u010d\u00edtame a ch\u00e1peme, teda celkom od za\u010diatku a\u017e na koniec jej v\u00fdznamu v spolo\u010denskom \u017eivote.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Jednoducho, \u013eudia s\u00fa zvedav\u00e9 bytosti &#8211; st\u00e1le sa p\u00fdtame &#8222;pre\u010do&#8220; a &#8222;\u010do&#8220; sa to deje. A mysl\u00edm si, \u017ee by sme sa tie ot\u00e1zky mali p\u00fdta\u0165 spolu &#8211; a prin\u00e1\u0161a\u0165 na ne komunitn\u00e9, zdie\u013ean\u00e9 odpovede. Nie s\u00fa to ot\u00e1zky a odpovede pre uzavret\u00e9 byrokratick\u00e9 svety. Nech tie akademick\u00e9, schovan\u00e9 za platobn\u00fdmi br\u00e1nami k vedeck\u00fdm \u010dl\u00e1nkom, alebo tie, ktor\u00e9 sa skr\u00fdvaj\u00fa za pr\u00e1vnymi k\u013eu\u010dkami copyrightov &#8222;origin\u00e1lnych&#8220; zna\u010diek, &#8222;origin\u00e1lnych&#8220; tvorcov a ich &#8222;origin\u00e1lnych&#8220; performat\u00edvov. <\/p>\n\n\n\n<p class=\"eplus-wrapper\">To pre m\u0148a znamen\u00e1 <a href=\"http:\/\/www.anarchistbrandmodelling.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Anarchist Brand Modelling<\/a>, a je to aj jeden z \u00fastredn\u00fdch mot\u00edvov, ktor\u00fd n\u00e1s viedol k jeho tvorbe.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">J.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nech to znie akoko\u013evek jednoducho, mysl\u00edm si, \u017ee challenge soci\u00e1lnej vedy, ktor\u00fdm dnes prech\u00e1dza, sa d\u00e1 zhrn\u00fa\u0165 asi takto: mysleli sme, \u017ee je to cesta od tradi\u010dnej spolo\u010dnosti k modernite. Ot\u00e1zka, ktor\u00fa polo\u017eili postmodernisti po (alebo aj &#8222;pri&#8220;, tu a teraz!) mnoh\u00fdch katastrof\u00e1ch a zverstv\u00e1ch,&hellip; <a class=\"read-more\" href=\"https:\/\/www.ideology.sk\/en\/2023\/02\/od-polyteizmu-k-vede-a-spat-k-znackam\/\">Read more<\/a><\/p>","protected":false},"author":2,"featured_media":4963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[312,313,314,301,326,327,321,324,318,323,322,315,316,319,317,22,46,325,320,18],"class_list":["post-4960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-anarchist-brand-modelling","tag-anarchisticke-modelovanie-znacky","tag-anarchizmus","tag-branding","tag-byrokracia","tag-copyright","tag-esencia","tag-habermas","tag-kulturalisticka-veda","tag-kulturalizmus","tag-marxizmus","tag-multiparadigmaticka-veda","tag-nominalizmus","tag-realisticka-veda","tag-realizmus","tag-veda","tag-vyznam","tag-weber","tag-zmysel","tag-znacka"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ideology.sk\/wp-content\/uploads\/2023\/02\/leave-no-one-behind.jpg","_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/4960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=4960"}],"version-history":[{"count":4,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/4960\/revisions"}],"predecessor-version":[{"id":4966,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/4960\/revisions\/4966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media\/4963"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=4960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/categories?post=4960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/tags?post=4960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}