{"id":5314,"date":"2025-07-10T14:12:10","date_gmt":"2025-07-10T12:12:10","guid":{"rendered":"https:\/\/www.ideology.sk\/?p=5314"},"modified":"2025-07-10T14:18:21","modified_gmt":"2025-07-10T12:18:21","slug":"okolo-peciva-a-kavy","status":"publish","type":"post","link":"https:\/\/www.ideology.sk\/en\/2025\/07\/okolo-peciva-a-kavy\/","title":{"rendered":"Okolo pe\u010diva a k\u00e1vy"},"content":{"rendered":"

Pre zna\u010dku Poctiv\u00e1 pek\u00e1re\u0148 sme dali dokopy nov\u00fa identitu<\/strong>, preto\u017ee sa chceli pohn\u00fa\u0165 \u010falej. H\u013eadanie n\u00e1zvu bola k\u013eukat\u00e1 cesta, ktorej cie\u013eom bolo posun\u00fa\u0165 sa od v\u0161eobecn\u00e9ho ozna\u010denia „poctiv\u00e1 pek\u00e1re\u0148“ k nie\u010domu viac osobit\u00e9mu, bl\u00ed\u017eiacemu sa bistru. <\/p>\n\n\n\n

Po dlh\u0161om zva\u017eovan\u00ed vyhral n\u00e1zov: Okolo<\/strong> <\/p>\n\n\n\n

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Okolo pe\u010diva a k\u00e1vy sa to\u010d\u00ed svet n\u00e1\u0161ho klienta a Okolo je miestom na mape mesta, kde sa d\u00e1 zastavi\u0165, pochutna\u0165 si, nak\u00fapi\u0165 a \u00eds\u0165 \u010falej. \u010coskoro otvoria nov\u00fa prev\u00e1dzku a tak sa te\u0161\u00edme aj na branding na mieste predaja. Symbol je jednoduch\u00fd a modern\u00fd, pripom\u00edna chlieb ale aj trasy na mape mesta. <\/p>\n\n\n\n

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Pre zna\u010dku Poctiv\u00e1 pek\u00e1re\u0148 sme dali dokopy nov\u00fa identitu, preto\u017ee sa chceli pohn\u00fa\u0165 \u010falej. H\u013eadanie n\u00e1zvu bola k\u013eukat\u00e1 cesta, ktorej cie\u013eom bolo posun\u00fa\u0165 sa od v\u0161eobecn\u00e9ho ozna\u010denia „poctiv\u00e1 pek\u00e1re\u0148“ k nie\u010domu viac osobit\u00e9mu, bl\u00ed\u017eiacemu sa bistru. Po dlh\u0161om zva\u017eovan\u00ed vyhral n\u00e1zov: Okolo Okolo pe\u010diva a… Read more<\/a><\/p>","protected":false},"author":3,"featured_media":5315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"editor_plus_copied_stylings":"{}","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-5314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.ideology.sk\/wp-content\/uploads\/2025\/07\/okolo.png","_links":{"self":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/5314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/comments?post=5314"}],"version-history":[{"count":2,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/5314\/revisions"}],"predecessor-version":[{"id":5324,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/posts\/5314\/revisions\/5324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media\/5315"}],"wp:attachment":[{"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/media?parent=5314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/categories?post=5314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ideology.sk\/en\/wp-json\/wp\/v2\/tags?post=5314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}