All posts tagged “interpretačná komunita

The future has already been and that "client" is the society

It wasn't that long ago that corporations were happy to interpret the promise of fulfillment, joy, abundance, and instant solutions to general problems that could be bought. That time is gone. Not because of the pandemic, the war in Ukraine, inflation and the energy crisis. Nor because of the state's (many states') inability to deal with any of it. The crisis became the new normal at the moment when we lost the right to call the consequence of modernity "unintended". Therefore, the situation is reversed: the company is in the position of a "client" to whom you present the plan of your own change through all marketing - from theories and schools, to consultants and corporations.

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