Od polyteizmu k vede a späť: k značkám
Nech to znie akokoľvek jednoducho, myslím si, že challenge sociálnej vedy, ktorým dnes prechádza, sa dá zhrnúť asi takto: mysleli…
Anarchism: modeling a brand through community
„Najlepší klienti sú tí, ktorí poznajú svoje značky, ktorí vedia za čím značky stoja a čo vyjadrujú, povedal mi raz…
Značka, ktorá neovládla masy, len svojich manažérov
Mrzí ma, keď vidím padať komunity. No nezažil som situáciu, že by k tomu došlo kvôli strate zmyslu v komunite…
Forgotten faces of community brand
Čítam článok zo Social Semiotics, 2017: G. Rossolatos o brand image a celú tú debatu v Pierceovej línii sémiotiky značky…
We are preparing new collaborations and services
We wish you the holidays as you want them to be. We want them to be full of worki, but quiet work. We are not...
The future has already been and that "client" is the society
It wasn't that long ago that corporations were happy to communicate the general promise of fulfillment, joy, abundance and instant solutions to problems...
A conversation about the meaning of facts and stories
Another one of our partner interviews. We really enjoy talking. If someone enjoys listening to it, it's like being…
Prímerie as a therapeutic space
We found her world of meaning for Aneta, and its first appearance is the new primerie.sk website. Aneta came to us with...
One person + one light, part 2: linear diagonal and meaning
I continue the reasoning I indicated in the previous blog. Linear light: a narrow band of distinctive light that is not usually used in…
About photography
When photography appeared and spread in the 19th century, the fear of the end of painting came with it. It wasn't a technical…
The Depp vs. Heard: toxic existence?
Live stream of the globally watched trial Johnny vs. Amber is over. With his verdict, several...
We are not afraid to burn
It will soon be ten years since we decided to work independently. Until then, we sold part of our personal freedom for the security of a salary.…