Od polyteizmu k vede a späť: k značkám
Od polyteizmu k vede a späť: k značkám
Feb 27, 2023

Nech to znie akokoľvek jednoducho, myslím si, že challenge sociálnej vedy, ktorým dnes prechádza, sa dá zhrnúť asi takto: mysleli…

Anarchizmus: modelovať značku cez komunitu
Anarchism: modeling a brand through community
Feb 22, 2023

„Najlepší klienti sú tí, ktorí poznajú svoje značky, ktorí vedia za čím značky stoja a čo vyjadrujú, povedal mi raz…

Značka, ktorá neovládla masy, len svojich manažérov
Značka, ktorá neovládla masy, len svojich manažérov
Feb 4, 2023

Mrzí ma, keď vidím padať komunity. No nezažil som situáciu, že by k tomu došlo kvôli strate zmyslu v komunite…

Zabudnuté tváre komunitnej značky
Forgotten faces of community brand
Jan 29, 2023

Čítam článok zo Social Semiotics, 2017: G. Rossolatos o brand image a celú tú debatu v Pierceovej línii sémiotiky značky…

Pečú sa u nás nové spolupráce a služby
We are preparing new collaborations and services
Dec 19, 2022

We wish you the holidays as you want them to be. We want them to be full of worki, but quiet work. We are not...

Budúcnosť už bola a ten „klient“ je spoločnosť
The future has already been and that "client" is the society
Nov 7, 2022

It wasn't that long ago that corporations were happy to communicate the general promise of fulfillment, joy, abundance and instant solutions to problems...

Rozhovor o význame faktov a príbehov
A conversation about the meaning of facts and stories
Sep 26, 2022

Another one of our partner interviews. We really enjoy talking. If someone enjoys listening to it, it's like being…

Prímerie ako terapeutický priestor
Prímerie as a therapeutic space
Sep 17, 2022

We found her world of meaning for Aneta, and its first appearance is the new primerie.sk website. Aneta came to us with...

Jeden človek + jedno svetlo, 2. časť: lineárna diagonála a význam
One person + one light, part 2: linear diagonal and meaning
Jun 26, 2022

I continue the reasoning I indicated in the previous blog. Linear light: a narrow band of distinctive light that is not usually used in…

O fotke
About photography
Jun 24, 2022

When photography appeared and spread in the 19th century, the fear of the end of painting came with it. It wasn't a technical…

Spor Depp vs. Heard: toxické existencie?  
The Depp vs. Heard: toxic existence?  
Jun 15, 2022

Live stream of the globally watched trial Johnny vs. Amber is over. With his verdict, several...

Nebojíme sa zahorieť.
We are not afraid to burn
Jun 10, 2022

It will soon be ten years since we decided to work independently. Until then, we sold part of our personal freedom for the security of a salary.…

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