MEANING.
Brands without it are just annoying sounds and images.
Meaning transforms suits into power symbols, streets into scenes of social change, animals into pets, no-name figures into heroes and outlaws, and random passerbys into lovers.
We fuel brands and communities with the power of meaning.


Branding and communication
We create brands without marketing bullshit: names, logos, stories in images, words and experiences. Understandably, and at the same time creatively. We build the brand in connection with the people who represent it.

Research and community development
We do not enjoy doing research for research's sake, nor for effect. We are fans of expediency, practicality and the "do as you can" method. We are concerned with the management of the question, not the correct answers.

Kurzy a konzultácie
Communication, brand, work with meaning, self-development, but also children's unschooling: a mix of what we live by, what we have gained in experience and are able and willing to pass on to you.

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Most recent blogs:
Where new services are created for people on the spectrum, we are there too!
Na Záhorí v meste Gbely vzniká nová Poradňa pre rodičov, deti a školy. Je špecializovaná na rodiny na spektre autizmu…
Prazrnko grows with Ideology
Kedysi samozrejmá vec, vidieť rásť to, čo si dávame do brucha, dnes je to vzácnosť. Prazrnko je takáto vzácnosť. Je…
Children are the most demanding client and we enjoy it
This project also concerns our family. Anyone who knows us knows that we have a son in individual education. He doesn't go to school,…
The Molehouse is Talpa House and the strategy comes to life from us
Check out TalpaHouse.com Do you remember the brand Krtkodom? So that's her. In a new dress and with a new website. Architect…
The coolest name for a coffee shop
Chef Pepe and Liliana, his wife, came into our lives by chance. We met at the children's pool at the swimming pool.…
Express clearly and display aesthetically: this time painting the walls
We play with the content, with the meaning that words and images hide. We look for the right balance of comprehensibility and beauty in every assignment.…
The first stage of research focused on people with Down syndrome is complete!
In cooperation with the community of families and people with Down syndrome, we are conducting research in these weeks. The first stage was focused on…
The Down of Everything: see the possibilities
There is a Slovak edition of The Dawn of Everything by David Graeber and David Wengrow. The book, which - since its publication...
Interest and how to arouse it. Not just for autism day.
Today is April 2nd, International Autism Day. It's a day of awareness. For me, enlightenment is creating interest where there is interest…
From polytheism to science and back: to brands
As simple as it sounds, I think that the challenge of social science that it is going through today can be summed up like this: they thought…
Anarchism: modeling a brand through community
"The best clients are those who know their brands, who know what the brands stand for and what they express, he once told me...
A brand that did not control the masses, only its managers
It saddens me to see communities fall. Well, I haven't experienced a situation where this happens because of a loss of meaning in the community...