We offer word strategy, purposeful, understandable and attractive use of words, keywords and meanings. Through an in-depth brand strategy, but also through particular work in written blogs, posts on social networks, sales materials and scripts.
The first stage of research focused on people with Down syndrome is complete!
In cooperation with the community of families and people with Down syndrome, we are conducting research in these weeks. The first stage was focused on…
The Down of Everything: see the possibilities
There is a Slovak edition of The Dawn of Everything by David Graeber and David Wengrow. The book, which - since its publication...
Interest and how to arouse it. Not just for autism day.
Today is April 2nd, International Autism Day. It's a day of awareness. For me, enlightenment is creating interest where there is interest…
From polytheism to science and back: to brands
As simple as it sounds, I think that the challenge of social science that it is going through today can be summed up like this: they thought…
Anarchism: modeling a brand through community
"The best clients are those who know their brands, who know what the brands stand for and what they express, he once told me...
A brand that did not control the masses, only its managers
It saddens me to see communities fall. Well, I haven't experienced a situation where this happens because of a loss of meaning in the community...
Forgotten faces of community brand
I am reading an article from Social Semiotics, 2017: G. Rossolatos on brand image and the whole debate in Pierce's line of brand semiotics…
We are preparing new collaborations and services
We wish you the holidays as you want them to be. We want them to be full of worki, but quiet work. We are not...
The future has already been and that "client" is the society
It wasn't that long ago that corporations were happy to communicate the general promise of fulfillment, joy, abundance and instant solutions to problems...
A conversation about the meaning of facts and stories
Another one of our partner interviews. We really enjoy talking. If someone enjoys listening to it, it's like being…
Prímerie as a therapeutic space
We found her world of meaning for Aneta, and its first appearance is the new primerie.sk website. Aneta came to us with...
One person + one light, part 2: linear diagonal and meaning
I continue the reasoning I indicated in the previous blog. Linear light: a narrow band of distinctive light that is not usually used in…